Other Services
Multi-client Surveys
Promotional Watch
Promotional Watch provides an evaluation of subscribers’ promotional activities and visibility compared to the competition. Multi-factor analyses reveal levers that can help improve promotional activities for a maximum impact.
Objectives: optimize resources allocation, improve promotional tools and messages, manage and motivate the sales force.
Ad Hoc Surveys
Sanisphere offers ad-hoc surveys on various marketing issues, based on methodologies ranging from market surveys investigation techniques to focus groups, qualitative and quantitative interviews:
Market Surveys (market sizing, market segmentation, channels mapping…)
Business case: faith-based organizations are known to represent a significant part of the market in a major African country. Nevertheless, the structure of this sub-market is highly fragmented and each organization has developed its own procurement policy with various channels. How big is this market? What is the weight of the major therapeutic classes in their purchases? What are the distribution channels? Which players should be approached to increase penetration in this market?
Concepts / Products Testing
Business case: a company considers launching a new peadiatric form (intra-rectal versus injectable) of a well-established drug. How will physician and patients react to the new form? Will it help increase the product penetration? Improve patients’ experience? In which case will it be the most appropriate? In consequence, how should the product be positioned?
Programs Evaluation
Business case: a program aims at making a drug accessible to people who otherwise couldn’t afford an efficacious treatment. The same drug would be sold at different prices in the same channels, offering a no-profit no-loss price to patients with limited financial means while preserving margins on more affluent ones. Does the program reach its objectives? Are all stakeholders fully contributing to the success of the initiative? How can the approach, the positioning and the process be improved for a greater impact?
