Pharmacies Observation Post (POP)

Sanisphere has developed an innovative observation-based methodology focusing on drug outlets tailored to face the challenges of emerging markets.

POP proposition value is two-fold:

Robustness of information

POP observation-based data collection in drug outlets ensures a robustness of information that cannot be reached through classical declaration-based methodologies focusing on wholesalers which by construction miss many common market practices.

Unique range of data

Thanks to its position inside outlets, POP provides to pharmaceutical companies a unique range of data that can turn out to be essential to capture growth in emerging markets. Given the considerable weight of self-medication and pharmacist recommendation in these markets, this unique granularity of information provides a sound understanding of the drivers on which sales and marketing efforts should be focused to capture growth.

POP end-products provides the following analysis:

* Weight of therapeutic classes

* Weight of sales drivers

* Products market shares

* Origin of prescription

* Cross-selling analysis

* Switch analysis

* Prescription renewal analysis