observation post

Subscribe to real-world sales data and behavioral insights on retail pharmacies

In emerging markets, pharmacists do much more than dispensing.
Pharmacies Observation Post combines real-time human observation with digital solutions to provide unique sales data and behavioral insights on the retail pharmacy channel in 18 countries in Asia and Africa. 50+ leading pharmaceutical companies rely on POP to monitor their trade activities and decide how to allocate their promotional efforts for maximum impact.

What PoP can offer you