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In emerging markets, pharmacists do much more than dispensing.
Pharmacies Observation Post combines real-time human observation with digital solutions to provide unique sales data and behavioral insights on the retail pharmacy channel in 18 countries in Asia and Africa. 50+ leading pharmaceutical companies rely on POP to monitor their trade activities and decide how to allocate their promotional efforts for maximum impact.
The market share increase from best-in-class promotional activities can generate pharmacist recommendation
The proportion of antimalarial prescriptions written by nurses and midwifes in Senegal
of drugs in Maharashtra are not sold in their original packaging
The proportion of emerging markets where invoice audit provides a fair view of the market
of sales are driven by pharmacist recommendation in Vietnam
The proportion of prescriptions switched in Nigerian pharmacies