Rely on POP and Sanisphere services to shape and monitor their commercial activities.
"POP helped us measure how well our activities worked on our targeted customers, but also identify specific areas where we need to perform better. Capitalizing on even a few represents opportunities in the millions of dollars for Pfizer."
Retail Director APAC, Pfizer
"The combination of POP data and Sanisphere ad-hoc market research helped us identify sizable opportunities and spot very specific actions to gain shares on our key brands. Sanisphere does a great job integrating data, insights and concrete recommendations."
Asia Regional Director URGO Group
"POP data is a very strong indicator of commercial performance. Sanisphere is also a strategic partner to acquire new pharmaceutical entities, as we recently did in Nigeria, and to launch new products, originators or generics."
International Project Director, BIOGARAN
"Sanisphere is definitely a key expert partner in our retail development strategy. With POP data and a wide range of market research solutions, Sanisphere provide us a complementary vision on our pharmacy business in a fast-changing environment."
Head of Market Research, Laboratoire Innotech International